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Billboards are versatile. A local business owner can select individual poster panels or a group called a showing (three or more locations evenly distributed throughout the market). A typical outdoor campaign may run for 60 or 90 days, with the posters being rotated each month to different locations so that the advertiser's message is seen in a variety of traffic patterns.
Some advertisers want their billboards placed close to competitors. Others simply want their messages seen near where their products are sold or in the neighborhoods where their customers live.
Think about the thousands of people who drive their cars in your community each day. People who take the kids to school, run errands, go shopping, etc. As an advertiser, you can pinpoint specific geographic areas, eliminating wasted circulation.
POSTER PANELS
Poster Panels are bought on a month-to-month basis and come in two sizes: The 12' X 24' poster panels are called 30-sheet displays, and the 6' X 12' poster panels are called 8-sheet displays.
A group of poster panel displays, called a showing, allows an advertiser to quickly achieve the highest reach and frequency available from any local media.
Poster Panels are popular with advertising agencies as well as national and regional advertisers because of their extremely low cost-per-thousand impressions as compared to other forms of media.
BULLETINS
The large painted or computer-generated vinyl covered signs, typically seen on the highway, are called Bulletins. These boards range in size and are often illuminated at night. Most Bulletins are sold on a 12-month basis, and priced according to their position value.
Bulletins are primarily designed for their repetitive awareness and directional information (such "2 miles ahead" or "Next Exit").
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